Section 4 · Problem, Solution & Competitive Positioning
One approved truth set. Every narrative draws from it.
The AI drafts narratives from this truth set only \u2014 it never invents claims about the problem, the solution, or the competition.
Problem statement
- What problem does the business solve?
- Who experiences the problem?
- How large is the problem?
- What does the problem cost?
- Why are current solutions inadequate?
- Why must the problem be solved now?
- What evidence proves the problem exists?
Solution statement
- What exactly does the company provide?
- How does it work?
- What is technically or operationally different?
- Why is it faster, safer or more effective?
- What measurable result does it produce?
- What intellectual property supports it?
- What prevents competitors from copying it?
- What evidence proves it works?
Competitive analysis (5+ competitors)
- Competitor name
- Website
- Product
- Pricing
- Market segment
- Contract history
- Funding history
- Strengths
- Weaknesses
- Differentiation
- Replacement risk
- Partnering opportunity