Section 5 · Customer & Market Evidence

VCs, accelerators, and grant reviewers evaluate proof \u2014 not just the idea.

Investors evaluate team, validation, progress, and market potential. Grant reviewers evaluate need and evidence. This section captures the proof points both require.

Target customer types

  • Federal agencies
  • State agencies
  • Counties
  • Municipalities
  • School systems
  • Universities
  • Healthcare systems
  • Enterprise customers
  • Small businesses
  • Consumers
  • Nonprofits
  • Prime contractors
  • Target sponsors
  • Target investors

Market evidence metrics

  • Total addressable market
  • Serviceable available market
  • Serviceable obtainable market
  • Customer count
  • Active users
  • Paying customers
  • Pipeline
  • Conversion rate
  • Retention rate
  • Churn
  • Average contract value
  • Customer acquisition cost
  • Lifetime value
  • Monthly recurring revenue
  • Annual recurring revenue
  • Year-over-year growth
  • Letters of intent
  • Preorders
  • Pilot agreements
  • Partnerships
  • Waitlist
  • Testimonials
  • Customer references